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Meet the Counseling Team


All of our counselors are accredited by the
National Foundation for Credit Counseling 

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Each of our counselors have unique backgrounds and experiences, but all FEC Counselors are equally qualified through the National Foundation for Credit Counseling (NFCC). Our counselors are equally equipped to help you increase your savings, pay down your debt, improve your credit, and to help you access safe and affordable banking opportunities.

Briana Watson

FEC Manager
Certified by the NFCC


Briana Watson is a Rochester native and has worked here in Rochester in the nonprofit world for over 15 years. Earning a bachelor’s degree in social work and master’s in management, her skills, education and personal passions helps her to succeed in serving others in the Rochester community.  


In her experience she has trained and managed staff, developed and maintained standards of operating procedures, and worked with internal and external providers to ensure quality of service and identify opportunities.


Briana is passionate about addressing social issues and advocating for underrepresented communities. Briana is a homebody and enjoys spending time with her family.



Latasha worked in banking and community development for over 15 years before joining the FEC counseling team. When she isn't at work, Latash enjoys planning trips and traveling to new cities across the globe.


"I love that the FEC is going to be a fixture in the community that will provide free longstanding financial counseling. We have the connections to help our clients overcome their barriers. I used to work with homebuyers in foreclosure prevention so I have developed a passion to help people purchase homes and prevent foreclosures through budgeting and managing their finances!"

“My favorite part of the FEC model is that it’s one-on-one so we can really spend quality time in helping clients meet their needs and goals.”

- Latasha McGill

FEC Counselor

Certified by the NFCC


Juan Lozada

Juan served the Rochester community as a financial counselor for two years at Consumer Credit Counseling Services of Rochester before joining the FEC counseling team. When Juan isn't at work, he enjoys playing the violin and percussion instruments. 

"I’m excited about the FEC program because I know it will make a huge difference in people’s lives!  In the past, I have worked as a Catholic marriage counselor and recognize that financial differences are one of the biggest issues in many marriages. Finances affect everyone, from all backgrounds, and it’s important that we provide the support people need"

-Juan Lozada

FEC Counselor
Certified by the NFCC

       Fluent in Spanish


Interested in seeing what an appointment is like?

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